Our team

David Llewellyn

Chief Executive

David has a wealth of vending and business knowledge having been involved in the vending business for over 26 years. He has been involved in all aspects of vending: as a Supplier of Ingredients and Equipment; as a National Operator through his own vending company also as a Vending Equipment manufacturer and supplier.

Steve Collins

Membership Services Manager

Steve operated his first vending machines in 1970 whilst serving an apprenticeship as a Chef. Throughout his time at the Compass Group and Sodexo he always operated vending machines. He spent 2 ½ years at JVH associates as an operations manager and joined the AVA in 1999 bringing his knowledge of Vending, Health and Safety and auditing to the industry.

Penny Rowell

Accounts Controller

Although a relative newcomer to the vending industry, Penny has over 15 years in bookkeeping and office administration experience. A friendly voice at the end of the phone to help answer and direct any queries that you may have.

Our Experts:

Martin Colston

AVA Census Reporter

Martin has 30 years’ experience in Vending and the wider Away from Home Hot Beverage industry in the UK, USA, Canada, Japan, China, France and Germany.
In addition to the AVA Census, Martin also produces the annual Market Reports for the European Vending Association, covering another 21 countries.

Mike Saltmarsh

Technical Consultant

Mike has over 39 years of experience in the food industry and is Chief Executive of Inglehurst Foods. He is a fellow of the Royal Society of Chemistry and the Institute of Food Science and Technology and a Chartered Scientist, and regularly lectures on food safety issues at Birmingham University. He deals with all AVA technical questions and can provide information and guidance concerning a wide range of topics.