As part of a wide range of action to improve diet, and help create a food environment which better supports healthier choices, the Scottish parliament is committed to restricting promotions of food and drink high in fat, sugar or salt (HFSS) at the point of purchase. This is when people make their decisions about what and how much to buy and to consume, for themselves as well as for their families.

The primary aim of the policy is to reduce the public health harms associated with the excess consumption of calories, fat, sugar and salt, including the risks of developing type 2 diabetes, various types of cancer and other conditions such as cardiovascular disease. Also to reduce diet-related health inequalities, including in relation to socioeconomic disadvantage, and for the policy to support the aim to halve childhood obesity by 2030.

Restricting the promotion of less healthy food and drink is intended to make it easier for people to spend less on HFSS products and make healthier choices, in line with our public health priority to create a Scotland where everyone eats well and has a healthy weight.

The consultation document can be found HERE