November 2025: Department for Health & social Care Banning the sale of high-caffeine energy drinks to children

The government has committed to banning the sale of high-caffeine energy drinks to children in England. This supports the bold ambition to raise the healthiest generation of children ever.

Despite welcome voluntary action from many larger retailers, supermarkets and convenience stores not to sell high-caffeine energy drinks to children under 16 years, research has found that some businesses continue to sell these drinks to children.

https://www.gov.uk/government/consultations/banning-the-sale-of-high-caffeine-energy-drinks-to-children/banning-the-sale-of-high-caffeine-energy-drinks-to-children

The AVA Response can be found HERE